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It is estimated that the global sales volume of plastic flexible packaging will rise to 2 trillion units in 2016

2018-11-19

In 2014, the sales volume of plastic flexible packaging in the global food industry increased by 3%, reaching 1.9 trillion units, and it is expected that the global sales volume will rise to 2 trillion units by 2016. Market research company Euromonitor International stated that in the food industry, stand-up pouches are undoubtedly one of the fastest-growing types of plastic packaging. Stand-up pouches remain a packaging form favored by many brand owners. According to Euromonitor International's forecast, the annual sales volume of stand-up pouches will increase by 6% during the period from 2014 to 2019. Among the stand-up pouch packaging released in 2014, notable examples include the cereal products launched by Kellogg's, the world's largest cereal breakfast manufacturer, in France.

In 2014, the sales of plastic flexible packaging in the global food industry increased by 3%, reaching 1.9 trillion units, and it is expected that the global sales will rise to 2 trillion units by 2016.

Market research company Euromonitor International stated that in the food industry, stand-up pouches are undoubtedly the fastest-growing type of plastic packaging. Stand-up pouches remain a packaging form favored by many brand owners. According to Euromonitor International's forecast, the annual sales of stand-up pouches will increase by 6% during 2014-2019.

Among the stand-up pouch packaging released in 2014, notable examples include the packaging used by Kellogg's, the world's largest cereal breakfast manufacturer, for its cereal products launched in France, Heinz's ready meal packaging launched in Germany, and Green Giant's sweet corn packaging.

"From this year's packaging research data, stand-up pouches are one of the success stories," said Rosemarie Downey, head of Euromonitor International's packaging research department. "The sales of stand-up pouches are very good; they are a packaging solution suitable for microwave heating and hold a certain market share in packaging ready meals, rice, pasta, as well as disposable packaging for direct consumption products such as biscuits, candies, snacks, ice cream, yogurt, and baby food. The application range of stand-up pouches is very broad."

In 2015, China and India accounted for 50% of the growth in food packaging. In 2014, sales in the Asia-Pacific region alone increased by 5%, which equals 320 billion packages. "China and India are the driving forces in the global food packaging industry," Downey added, "Urbanization and increased disposable income, combined with a shift in purchasing habits from bulk food to packaged food, have led to growing demand for plastic flexible packaging in these countries."

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